John Cass, always a thoughtful contributor to any debate has a great thought piece exploring questions he has been wrestling with on The Cluetrain Manifesto -- Critiquing the Cluetrain Manifesto.
Personally (as I commented on his blog) I think that one of the reasons that the conversation about the Cluetrain Manifesto is still interesting now, 10 years after the authors began their discussions on the topic, is that the world they envisaged still has NOT come to pass.
As any of the authors (I think) would readily agree - the book is not prescriptive, it simply seeks to point out a shift that is underway which companies will either explicitly adopt or will be overwhelmed by -- but not all at once. Shifts in the organization of something as complex as global markets take years, indeed decades. But business will change. It already is changing.
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